Rita's Italian Ice & Frozen Custard

The Best Italian Ice & Custard in East Orange

Rita’s Italian Ice & Frozen Custard on Main Street is a proud, Black-owned dessert shop serving the East Orange community. As part of the nation's largest Italian ice chain, we make our famous fruit-flavored ice fresh daily. Whether you are craving our award-winning, rich frozen custard, a custom layered Gelati, or a decadent Cookies N' Cream Concrete, our menu offers a refreshing escape. Known for our creamy textures, clean storefront, and incredibly polite staff, Rita's is the ultimate destination for premium frozen treats and family-friendly service in Essex County. Stop by today for a sweet treat!

Iconic Menu Highlights

Famous Italian Ice

Made fresh daily right in the store. Our signature Italian ice features real fruit flavors that burst with refreshing, sweet goodness in every single bite.

Old-Fashioned Frozen Custard

Our award-winning frozen custard is rich, thick, and incredibly creamy. Made with high-quality ingredients, it is the perfect base for our decadent sundaes and blended treats.

Signature Layered Gelati

Get the best of both worlds! This fan-favorite treat features alternating layers of our famous Italian Ice and our incredibly rich Old-Fashioned Frozen Custard.

Custom Concretes

A massive, thick dessert featuring our frozen custard heavily blended with your favorite mix-ins like OREO® pieces, REESE’S cups, or Vanilla Wafers, then stuffed with hot fudge.

Specialty Milkshakes

A richer, creamier take on a classic milkshake. We blend milk with our premium frozen custard to create unique flavors, topped generously with whipped cream and a cherry.

Frozen Coffee & Matcha

Need a sweet pick-me-up? Try our Cold Brew Frozen Coffee available in mocha and caramel, or our smooth Frozen Matcha blended perfectly with our signature vanilla custard.

Customer reviews

Local patrons love the incredibly smooth custards, fresh fruit flavors, and excellent customer service at this specific location.

"I'm always happy to shop black 🖤 owned 😁 the team you have... was super fast and extremely polite. I purchased the largest chocolate gelato they have."

- Ray Mack

"This is my favorite place to go to! Everyone I visit home in NJ this is my go to!... The custard is soo smooth and creamy and the ice is fresh with real fruit in it omg!"

- Shantaya Joyner

★★★★★

★★★★★

Map & Direction

Located conveniently at 560 Main Street in East Orange, New Jersey. This location is easily accessible with nearby street parking, making it a perfect quick stop for a refreshing frozen dessert.